What is .CASH?

.CASH is a financial domain extension that highlights money-related services in a direct and memorable way.

It is often used by apps, financial platforms, payment tools, cashback services, and savings programs.

Who can register a .CASH domain?

Anyone can register a .CASH domain.

It is especially helpful for businesses dealing with payments, rewards, discounts, or personal finance tools.

Why businesses choose .CASH

  • Short, bold, and easy to remember
  • Strong association with payments and money
  • Good match for fintech and personal finance
  • Ideal for promotional and incentive-based services

History and Background of the .CASH Domain

The .CASH domain extension was delegated in 2014 as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active.

After delegation, the extension typically goes through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. It was introduced for finance, payments, and money-related services. Today, .CASH is commonly used by payment services and finance-related projects.

Why you might not choose .CASH

  • Informal tone: The name may feel too casual for some professional brands.
  • Lower recognition: Many audiences still expect .COM.
  • Niche use cases: Works best for payment-related services only.
  • Brand perception: Some users may view .CASH as promotional rather than professional.

Because of these factors, Website.com recommends broadly recognized extensions like .COM, .NET, or .ORG for maximum trust. .CASH domains are not available at Website.com.

Similar alternatives available at Website.com

If you're looking for a strong domain for your business or brand, consider:
  • .COM – the most widely recognized and trusted extension worldwide
  • .NET – a strong fit for online services, tools, and digital platforms
  • .ORG – commonly used for non-profits, causes, and communities
  • .INFO – a good choice for resource, documentation, or information-driven sites

FAQs

Is .CASH suitable for professional finance websites?

It depends on your brand. .CASH works well for apps and promotional tools but may feel informal for regulated financial services.

Can I transfer a .CASH domain to Website.com?

No, not at this time.

Will Website.com support .CASH later?

We may consider it in the future based on customer demand.