What is .LONDON?

.LONDON is a city-related domain extension intended for use by people, organizations, and businesses connected to London.

It is often used for local services, events, tourism information, and city-related projects that want a clear London association.

Who can register?

Registration rules can vary by registry and may include location or community-based requirements. Some names may also be reserved. It is best to review current policies before choosing a domain.

Why businesses/people/organizations choose .LONDON

  • Clear association with London
  • Useful for local services and events
  • Relevant for tourism and city information
  • Supports place-based branding

History and Background of the .LONDON Domain

The .LONDON domain extension was introduced as part of ICANN's new generic top-level domain expansion, which added city and community-based domain options.

Its use was largely limited to organizations, businesses, and projects that wanted a clear connection to London.

Why you might not choose .LONDON

Before choosing a .LONDON domain, consider name length, recognition, and project scope.

  • Length: The extension can make domain names longer and less concise.
  • Recognition: Some visitors may still default to .com.
  • Scope: It may not fit projects that are not London-focused.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .LONDON domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most widely recognized general-purpose domain.
  • .NET – Often used for online platforms and services.
  • .ORG – Suitable for organizations and communities.
  • .INFO – Useful for informational websites.

FAQs

What is .LONDON used for?

London-related businesses, local services, events, tourism projects, and city information sites.

Are there registration restrictions for .LONDON?

Rules can vary by registry and some names may be reserved. It is best to review current policies before registering.

Does .LONDON improve local search visibility?

The extension itself does not guarantee search ranking. Content relevance, location signals, and site quality usually matter more.