What is .MOV?

.MOV is a media centric domain extension aimed at creators, platforms, and brands that produce or host video content.

It can work well for video portfolios, trailers, hosting platforms, or campaign landing pages.

Who can register a .MOV domain?

Anyone can register a .MOV domain, depending on the policies of the supporting registrars.

It is particularly appealing for filmmakers, editors, studios, and brands that want a clear video identity.

Why brands choose .MOV

  • Direct connection to video and motion content
  • recognizable term from video file formats
  • Good fit for showreels, trailers, and promo content
  • Helps visitors expect rich media experiences

History and Background of the .MOV Domain

The .MOV domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .MOV is commonly used for video projects and media-related content.

Why you might not choose .MOV

  • Video first expectation: Users may expect primarily video content on a .MOV site.
  • Lower recognition: It is newer and less familiar than .COM or .NET.
  • Niche focus: If video is not your main format, the extension may not fit.
  • Compatibility perception: Some users may confuse the domain with the file format itself.

Because of these factors, Website.com focuses on more established extensions such as .COM, .NET, and .ORG. .MOV domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're looking for a strong domain for your business or brand, consider:
  • .COM – the most widely recognized and trusted extension worldwide
  • .NET – a strong fit for online services, tools, and digital platforms
  • .ORG – commonly used for non-profits, causes, and communities
  • .INFO – a good choice for resource, documentation, or information-driven sites

FAQs

Is .MOV only for video sites?

It is designed with video in mind, so it works best when video is a core part of your content.

Can I transfer a .MOV domain to Website.com?

No. Website.com does not currently support .MOV domains.

Why doesn't Website.com offer .MOV?

We prioritize broadly recognized extensions such as .COM, .NET, and .ORG that work for many types of projects.